STATUS // RELEASED
PROJECT
Create a brand, marketing site and user portal that elevates rZero as a top tier anti-fraud software and aligns with top competitors.
MY ROLE
Branding, site architecture, wires, UX/UI, copywriting.
TIMELINE: 3 Sprints
PROCESS
Worked directly with the VP of Marketing, Sr. General Manager and front-end developers to deliver all products on time. Daily stands and bi-weekly creative reviews were set up to ensure the products were on track for delivery.
Branding exploration for rZero. The third option on the right is the final branding chosen.
RESEARCH
I began researching our top competitors in the fraud space. Branding and design ran the gamut but the common denominator was simplicity and a focus on security. This guided our minimalist approach and the fact that we wanted this product to be part of the Slide family already gave me a leg up on design.
Responsive site design for rZero.
MVP
rZero.co launched in the spring of 2020. Since then we’ve added case studies to provide context around the effectiveness of our software.
rZero client portal.
FAST FOLLOW
Create a portal that partners can use to track and monitor fraud attempts in real-time.
MY ROLE
Wires, UX/UI, copywriting.
TIMELINE: 2 Sprints
MVP
Launch spring of 2021
rZero executive dashboard within the client portal.