TARA COUGHLIN

Product design leader defining experiences and the teams behind them.

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my story

Designer, builder, and leader. Across fifteen+ years leading design at RetailMeNot and Raise, I've turned quality into a business strategy, shipping experiences used by more than a 500k people, growing designers into leaders, and following curiosity into every aspect of design.

select works

A few case studies in design leadership and the products I've built. The problems, the bets, and what shipped.

RETAILMENOT / DESIGN SYSTEM

the global design system THAT REBUILT EVERYTHING

Led a team of 3. Audit to rollout in three quarters.

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RETAILMENOT / APP

Instant Cash Back — 45 days to instant

Became RetailMeNot's stickiest feature. Highest repeat purchase rate and AOV.

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RETAILMENOT / EXTENSION

redesigning the moment a visitor becomes a loyalist

A bold reimagining of a timeless brand.

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RAISE / NEW APP

Slide — a cash back app from zero

MVP in production, 12+ features shipped post-launch.

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  • "Any organization looking for a designer who is innovative, humble, business-minded, and committed to growing both products and design teams would be fortunate to work with Tara."

    —Jay Patel, Senior Product Manager

  • "She knows how to support her team, keep projects moving forward and creates an environment where everyone feels heard and empowered to do their best work. She leads with empathy, confidence, and trust, making her both a strong leader and an invaluable team player."

    —Jenika Gonzales, Graphic Design Lead

  • "Her ability to translate complex requirements into intuitive, user-friendly designs was always impressive. But what really stood out to me was how seamlessly she worked with me and my team of engineers."

    —Kartik Gujarati, Senior Engineering Manager

  • "Tara leads with heart, solves problems with intention, and brings a true creative soul to every project."

    —Chon Shaoff, Art Director

  • "What made Tara particularly effective was her ability to balance deep thinking with adaptability. She would dive into understanding the reasoning behind product decisions, yet could pivot gracefully when circumstances changed or new feedback emerged."

    -Dave Bucci, Senior Product Manager

LOOKING FOR A LEAD DESIGNER? LETS’ TALK.

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Lead Product Designer + Design Systems + 0→1 Product + Creative Mentor + Player-Coach + Pinball Enthusiast +

Lead Product Designer + Design Systems + 0→1 Product + Creative Mentor + Player-Coach + Pinball Enthusiast +