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TaraCoughlin

Lead Product Designer with 10+ years in fintech, rewards, and e-commerce. I build 0→1 products, design systems, and the teams behind them.

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Worked with:
  • Bolt.new
  • RetailMeNot
  • Raise
  • GCX
  • Red Apron
  • CBRE
  • FetchRight
Portrait of Tara Coughlin

Introduction

Designer, builder, and leader.

10+ years leading design at RetailMeNot and Raise, I've turned quality into a business strategy, shipping experiences used by more than a 500k people, growing designers into leaders, and following curiosity into every aspect of design.

Now Building

I've spent this past year standing up programs, ramping up AI integration, designing crypto flows, web design, and feature buildout for companies large and small.

Bolt.new
Lead Product Designer · ContractNow

Bolt.new

Launched and scaled a display ad program with AI-assisted concepts and reusable components. About 50% more output across 80+ ad variations.

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Raise.com
Lead Product Designer · 6 monthsNow

Raise.com

Redesigned core pages, onboarding, and crypto payment flows, and built the design system behind them.

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Case Studies

A few case studies in design leadership and the products I've built. The problems, the bets, and what shipped.

The global design system that rebuilt everything

RetailMeNot / Design System

The global design system that rebuilt everything

01
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Instant Cash Back, 45 days to instant

RetailMeNot / App

Instant Cash Back, 45 days to instant

02
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Redesigning the moment a visitor becomes a loyalist

RetailMeNot / Extension

Redesigning the moment a visitor becomes a loyalist

03
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Slide, a cash back app from zero

Raise / New App

Slide, a cash back app from zero

04
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What I Offer

01

0 → 1 Product Design

I turn fuzzy ideas into clear, tested products, like the Slide cash back app I built from scratch.

02

Design Systems

I build systems that help teams ship faster and stay consistent, like NED at RetailMeNot.

03

Design Leadership

I lead and grow designers, set up team rituals, and bring AI tools into everyday workflows.

How I work

I get clear on the real problem first, use AI as a first-draft partner, test with real people before we commit, and bring the whole team along.

Kind words

Any organization looking for a designer who is innovative, humble, business-minded, and committed to growing both products and design teams would be fortunate to work with Tara.

Jay Patel

Senior Product Manager

She knows how to support her team, keep projects moving forward and creates an environment where everyone feels heard and empowered to do their best work. She leads with empathy, confidence, and trust, making her both a strong leader and an invaluable team player.

Jenika Gonzales

Graphic Design Lead

Her ability to translate complex requirements into intuitive, user-friendly designs was always impressive. But what really stood out to me was how seamlessly she worked with me and my team of engineers.

Kartik Gujarati

Senior Engineering Manager

Contact

Need a design lead or partner? Let's talk.