Creative Director, Product + Marketing
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PROCESS

hello there

PROCESS

As a shared resource for Raise across Marketing and Product I’ve had to get creative with how I handle the multitude of projects that are on my plate. Over time I’ve streamlined my personal processes when it comes to creative requests, new products or app features.

Working primarily in Figma, in order to organize Marketing and Product assets, I created a color coded system and swim lanes to differentiate between the 4 Raise product lines. This helped with scannability and organization for all members of the marketing and product teams. When kicking off a new project I use a series of templates that help get a project up and running fast.

Product Request - PROJECT TEMPLATE
I use this as a starting point for every project. It’s flexible and consistent so every team member knows where to look for wires, design systems, and handoff screens.

Product Request - EXAMPLE
This is a real project file I worked on for the creation of 2 rZero dashboards. The cover helps to identify the project request within figma.

Product Request - EXAMPLE
The About page is incredibly helpful when sharing out a project with additional stakeholders. This sets up the who, what, why and how for each project and gives necessary context up front.

Product Request - EXAMPLE
The design system is always housed within the product file so the developers have everything they need to begin development.

Product Request - EXAMPLE
All final screens are marked with a green checkmark to signal that screens are ready for Handoff.

Product Request - EXAMPLE
The Sandbox is where my initial concepts are worked out. This serves as a playground for myself to work through solutions before reviews as well as a repository for any ideas that can be picked and re-used at a later date.

APP PROCESS
My mobile app process is similar in that I use the same type of formatted template but I use color coded boards to differentiate between research, wires, concepts, reviews, handoffs and fast- follows. In my experience with working on the Slide App and consistently launching new features, our files quickly became cumbersome and overwhelming. I created this “board” system to organize several projects under one umbrella. This increased the speed of the files as well as the overall organization of each new feature.

SLIDE APP COVER
In order to organize the ever growing Slide file I broke it up into 5 parts that mirror the app’s navigation. Under each title you can find the features and upcoming epics that correspond to it. At any given time you can access the other project files without navigating back to the home view just by going back to the cover and clicking the particular section needed.

BOARDS
Color coded boards are used to organize research, flows, wires, initial design concepts and presented screens. All final designs are added to the HANDOFF board for development.