STATUS // PENDING DEAL
PROJECT
Create a gift card shopping and wallet experience within the Rakuten app where a user can shop for gift cards and pay for them with their earned cash back, synced loyalty program points and/or a credit/debit card.
MY ROLE
Research, wireframe, UX/UI and copywriting, prototyping.
TIMELINE: 2 DAYS
PROCESS
I began with thorough research of the Rakuten app as well as other cash back apps to fully understand program rules and UI patterns. After some basic wires and a review session with our GM of Slide - I recreated the rakuten app with added Slide functionality. Once final copy edits were made I created prototypes for the pitch presentation.
THE PITCH
Using the current Rakuten UI I incorporated the Slide check-out experience within their flow. I added a wallet to their navigation and housed all of the user’s points, purchases and account information under it. I added a “Shop Gift Cards” screen where the user can easily select and search for the brand they wish to purchase as well as 3 ways to complete their purchase: pay with cash back, pay with loyalty points (synced from other partners) or pay with a credit card.
Adding the ability to purchase gift cards through the Rakuten app would require a repository to store and manage them as well. Under “Wallet" the user can access all of their purchased cards, see card details to be used again, or edit card details based on their recent activity.