Creative Director, Product + Marketing
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Raise Corporate Gifting

Fully customizable gifting experience for companies to award their employees with gift cards in any denomination.

STATUS // IN PRODUCTION

PROJECT
Create a portal where companies can purchase gift cards for any occasion and can be delivered directly to their employees.

 

MY ROLE
Create an MVP version and post MVP version of a corporate gifting site. Research, wireframe, UX/UI and copywriting.

TIMELINE: On-going over the course of 1 year due to prioritization shifts and scope adjustments. Once prioritized the MVP version was built in 2 sprints

 

PROCESS
Work directly with the product manager, VP of Product, Senior GM and Front end developers to create and map out the best and fastest go to market solution.

CONCEPTS
This particular project went through several iterations before we landed on an MVP version that could be created with our limited resources and tight timelines.

DESIGN SYSTEM + BRANDING
Originally commissioned to inherit the raise branding - we pivoted the product to take on the slide branding in the final hour due to increased interest from our slide brand partners.

MVP
+ The MVP corporate gifting portal allows a company to send us a recipient list with the gift card denomination pre-determined.
+ An email is sent to the recipient with a link and redemption code that takes them to the corporate gifting landing page.
+ User enters redemption code to access brands page. (company can set a pre-determined brand/brands or let the employee choose from “all brands”.
+ User selects brand and is taken to the “brand details page”. User can see terms and brands details but the denomination is pre-selected.
+ User is taken to checkout where they enter their delivery information.
+ User completes transaction and lands on the order confirmation page.
+ User receives an email with their card details (card number and pin).

Launching in February 2021.

Post MVP version that will allow our partners to control the level of customization in this flow.

 

POST MVP

Once the corporate gifting program proves to be a successful venture we plan to release new features such as:
+ CSV batch upload
+ Sign in/up portal
+ Automated CRM campaign (emails to gifter and giftee in the form of receipts and reminders)
+ Option for giftee to swap their card for another
+ Fully customizable landing page experience for employees
+ Gifter controlled brand selection