RetailMeNot Extension

PROBLEM

How might we re-think our current design/footprint to not only retain users but acquire more?

MY ROLE // Lead Product Designer
User research, product strategy, stakeholder alignment, information architecture, user flows, visual design, interaction design, copywriting, quality assurance, design guidelines.

KICKOFF + DISCOVERY

PHASE 1 began with baseline user-testing and research into common user eye tracking patterns to gain insights into any current points of friction.

EARLY INSIGHTS
Testing results showed that users could not distinguish our brand from Rakuten’s and continually mixed up our branding and feature sets. Additionally, users commented on our overwhelmingly large interface and called it “obnoxious” and “a de-terrant”.

DEFINE

The early insights and research made it apparent that a vast overhaul needed to be made to our extension footprint as well as our branding. I needed to explore solutions for reducing our visual footprint upon launch and provide control to the users so they could determine when and how much of us they found helpful.

DESIGN + DEVELOPMENT

After numerous user tests and design cycles that focused on FAB positioning, size, shape, color combination, and brand awareness, I found that users most responded to an experience that moved us out of the typical “extension” clutter. This meant a rounded square icon positioned in the lower-left corner of the browser to help set us apart from every known competitor in the space.

OUTCOMES

The FAB is currently in production and ready to be launched at the end of October.